The Process

How BuildBetter works

From the moment a customer speaks, to the moment you make a roadmap decision -- automated.

Step 01

Every call, captured automatically

BuildBetter connects to Zoom and Google Meet through calendar invites. No manual upload, no bot to manage, no recording configuration to maintain. When a call that matches your customer criteria ends, transcription begins automatically.

  • Calendar-based auto-detection for customer calls
  • Speaker identification separates PM questions from customer answers
  • Transcription ready within minutes of the call ending
  • Works with calls you have already recorded -- import your history
Diagram showing automatic call capture flow from calendar to transcript
Step 02

AI extracts what your customers want

Each transcript is scanned for feature requests, pain points, and workflow gaps. Signals are grouped into themes across calls, not just within one call. Each theme is scored by the number of distinct accounts that mentioned it, so you see breadth rather than volume.

  • Feature requests tagged and grouped by product area
  • Account-level deduplication prevents one noisy customer from dominating
  • Pain points separated from feature requests
  • All extractions linkable back to the original call segment
Signal extraction in progress
Customer: Before we expand seats, we need Salesforce sync to work both ways.Feature request
Customer: The export to CSV is missing fields we need for our quarterly review.Feature request
Customer: We love the weekly digest but want it on Tuesdays instead.
Customer: Can you tag signals by customer segment?Feature request
Step 03

A weekly digest your team actually reads

Every Monday, BuildBetter sends a digest with the top product signals from the previous week: what was asked, by how many accounts, and which ones. Linked to your CRM so you can see ARR weight. Delivered to email and optionally to a Slack channel.

  • Signals ranked by account count, not raw mention volume
  • CRM account names and ARR data attached when available
  • Configurable delivery: email and Slack supported
  • Links directly to the call segment where each request was made
BuildBetter Weekly Digest Mon Jun 30, 2026
01 Salesforce two-way sync 6 accounts
02 CSV export field customization 4 accounts
03 Segment-level signal tagging 3 accounts
04 Configurable digest delivery day 3 accounts
"

I used to spend Friday afternoons reviewing call recordings. Now I read a five-minute digest and have everything I need for Monday planning.

Alex Rivera
Senior PM, Morrow Analytics
Under 2h
average time from call end to insight available in your digest
5 min
typical digest read time vs 2+ hours of manual call review per week
0 bots
nothing joins your calls or requires participant action to start recording
Data Handling

Your call data is yours

Calls are never used to train third-party AI models

Data encrypted in transit (TLS 1.3) and at rest (AES-256)

CCPA-compliant data handling with admin deletion tools

Read our security details

See it on your own calls

14-day free trial. No credit card required.

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